Men's Rights proponents consider that Feminists have argued for "equality" in respect of self-selected issues only, -- using ad hoc (and seldom explicit) definitions of "equality" that they developed themselves, rather than (for example) calling a conference of all interested parties for the purpose of clarifying the issues. It is argued that Feminists have not sought gender equality on issues such as child custody, the decision to abort one's unborn child, compulsory military service, unsegregated professional sports, law enforcement relating to domestic violence, funding for men's and women's groups, Men's Studies vs Women's Studies, ministries of Men's Affairs to complement ministries of Women's Affairs, and health research funding, for example.
Many Men's Rights activists also criticise Feminism for relying on a restricted view of political power, whereby a count of the relative numbers of men and women in important decision-making positions suffices to determine whether men or women are the more powerful. Men's Rights proponents point out that there are many other sorts of political power - e.g. control over the information and stereotypes that decision-makers rely on as the basis of their decisions. This information and these stereotypes, in the West, are largely under the control of Hollywood, the mass media, the education sector, and the bureaucracies -- which are heavily influenced by Feminist doctrine, when not actually Feminist-dominated.(In view of the leftist-inspired assumption that media bias is determined by the media companies' owners, it is necessary to point out that day-to-day bias is under the control of the employees, with the owners being usually preoccupied with profit-related issues.)
The term "Masculism" (aka "Masculinism" or "Virism") may be used interchangeably with "Men's Rights", but conservatives in the Men's Rights scene often reserve the term "Masculism" for the liberal branch of the Men's Rights movement (as epitomised by ex-Feminist author Warren Farrell). Liberal Masculists (such as Farrell or [Rod van Mechelen]?) take the position that Feminist aspirations to gender equality should be taken at face value, and men made equal to women in those areas where women are over-privileged. Conservatives (such as Richard Doyle, and religious individuals and organisations such as the [Promise Keepers]?) would prefer to return to a traditional division of labour between the sexes. From New Zealand, [Peter Zohrab]?'s book Sex, Lies & Feminism, proposes that society either abolish female privilege or revert to a traditional division of labour between the sexes as a fall-back position. He also considers the power and Feminist bias of what he terms the "MUC" (Media University Complex) to be a central issue in the Sex War. The American Union of Men's (AUM) Tom Smith, has published a three part Masculist tract that he named the "Masculist Trinity". In it he combines both liberal and conservative men's issues and advocates the elimination of feminism by repealing all "sexual equality laws" ie the Civil Rights Act of 1964 inclusion of women. He sees this approach as way to challenge the essence of feminist advocacy and privilege while leveling the playing field between men and women. Sex differences also are central to Smith's advocacy, both as a challenge to feminism's legal claim to equality and as a critical area of understanding for a cultures well being.
Masculists feel that Feminists have not responded fairly to their arguments, reacting instead with evasion or by changing the ground of the debate -- and by denying Men's Rights advocates access to the media and to the education system.
The best-known authors on masculist issues are perhaps Warren Farrell in the USA, [Neil Lyndon]? and [David Thomas]? in Great Britain and [Matthias Matussek]? and [Arne Hoffmann]? in Germany.