The most popular beer sold in Australia, both on-tap and packaged. Despite its name, it is technically a fairly standard commercial lager, with perhaps slightly more bitterness than many. |
The most popular beer sold in Australia, both on-tap and packaged. Despite its name, it is technically a fairly standard commercial lager, with perhaps slightly more bitterness than many. |
see also bitter beer |
It was introduced in the mid 1960s with an innovative television advertising campaign featuring an orchestral score, images of working-class Australians at work and play, and a voice-over by notable Australian actor [John Mellion]?. The campaign is still used to this day.
see also bitter beer