History of Trademark

	Revision 3 . . October 20, 2001 1:41 am by (logged).211.19.xxx [added link to brand]
	Revision 2 . . May 15, 2001 1:51 am by Lee Daniel Crocker

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A trademark is a distinctive name, phrase, symbol, design, pciture, or style used by a business to identify itself to consumers. If the business identified is a service rather than a product, the mark is called a service mark. In text and advertising one often sees the symbol ™ next to a phrase or image that a company thereby claims as a trademark, or the symbol ®, which signifies that the trademark has been registered with the appropriate government authority.

A trademark is a distinctive name, phrase, symbol, design, picture, or style used by a business to identify itself to consumers. If the business identified is a service rather than a product, the mark is called a service mark. In text and advertising one often sees the symbol ™ next to a phrase or image that a company thereby claims as a trademark, or the symbol ®, which signifies that the trademark has been registered with the appropriate government authority. Trademarking is a central legal component for corporate branding.