A trademark is a distinctive name, phrase, symbol, design, pciture, or style used by a business to identify itself to consumers. If the business identified is a service rather than a product, the mark is called a service mark. In text and advertising one often sees the symbol ™ next to a phrase or image that a company thereby claims as a trademark, or the symbol ®, which signifies that the trademark has been registered with the appropriate government authority. |
A trademark is a distinctive name, phrase, symbol, design, picture, or style used by a business to identify itself to consumers. If the business identified is a service rather than a product, the mark is called a service mark. In text and advertising one often sees the symbol ™ next to a phrase or image that a company thereby claims as a trademark, or the symbol ®, which signifies that the trademark has been registered with the appropriate government authority. Trademarking is a central legal component for corporate branding. |