Lombardi's teams were characterized by the skillful execution of plays (particuarly, on offense, the most famous Packer play was its sweep), but just as important to his success was Lombardi's skill as a motivator.
One of the most famous games in the history of football was the NFL championship game of 1967, in which his team played the Dallas Cowboys in Green Bay. The gametime temperature was 13 degrees below zero (Fahrenheit), and the game has come to be known as the Ice Bowl. The Packers were behind with time running out, and theirquarterback, Bart Starr, ran a quarterback sneak, with guard Jerry Kramer taking out Dallas player Jethro Pugh. Starr scored the touchdown and won the game in the final seconds. Lombardi later said of that play, "We gambled and we won."
Lombardi's success is legendary, and he is often associated with the maxim, "Winning isn't everything, it's the the only thing." However, what he actually said was, "Winning isn't everything, but wanting to is." Thus he actually did not express the win-at-all-costs attitude that is often attributed to him. Instead, his goal was for players to do their best.
There is web site devoted to him at http://www.vincelombardi.com/