Pepsi originated the marketing strategy known as The Pepsi Generation. This strategy was a constant repetitious advertising of Pepsi aimed at young people. It worked under the assumption that there are new consumers coming of age every day and if you stop marketing to the newest comsumers, you will have a shrinking base of established consumers of your product.
Soft drinks produced by Pepsi include: [Diet Pepsi]?, [Mountain Dew]? and [Pepsi Max]?.
Run by [Pepsico], the company also owns and operates [Kentucky Fried Chicken]?, 7Up?, [Taco Bell]?, [Quaker Oats]?, Gatorade?, Frito-Lay? and Tropicana?.
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