Most video cameras can adjust for color temperature by zooming into a white object and setting the white balance (telling the camera "this object is white"); the camera then adjusts the colors to show true white as white. White-balancing is necessary especially indoors under fluorescent lighting. Cinematographers can also white-balance to objects which aren't white, resulting in the color of that object being downplayed in the image. For instance, you can bring more warmth into a picture by white-balancing off something light blue, like faded blue jeans; in this way white-balancing can serve in place of a filter when a filter isn't available.