the cluetrain manifesto (spelled in
E. E. Cummings style) is a
Web site,
http://www.cluetrain.com/, that evolved into
[a book] by [Rick Levine]
?, [Christopher Locke]
?, [Doc Searls]
?, and
David Weinberger and published by Perseus Books. The book's thesis is that the
Web is not a medium, it's a conversation -- "...companies so lobotomized that they can't speak in a recognizably human voice build sites that smell like death."
—"Fear and Loathing on the Web" The Industry Standard and CNN Interactive
The Web site "nails" 95 theses to the "wall" of the Web that challenge traditional, 20th century thinking about the Web.
It takes its name from this quote on the cluetrain web site:
"The clue train stopped there four times a day for ten years and they never took delivery."
— Veteran of a firm now free-falling out of the Fortune 500
/Talk?
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