Astounding Magazine

The magazine often considered the forum where modern science fiction was created. When editor John W. Campbell took over in 1938, he brought to Astounding an unprecedented insistence on placing equal emphasis on both words of "science fiction." No longer satisfied with gadgetry and action alone, Campbell demanded that his writers think out how science and technology might really develop in the future -- and, most importantly, how those changes would affect the lives of human beings. The new sophistication soon made Astounding the undisputed leader in the field, and Campbell began to think the old title was too "sensational" to reflect what the magazine was actually doing, so he renamed the magazine to Analog.