Conceptually, Coldcut owes as much to the ideas of beat writer and cut-up theorist William S. Burroughs, 70's art/industrial group [Throbbing Gristle]?, and the religious writings of [[J.R. "Bobb" Dobbs]] as much as to Hip Hop originators like [Grandmaster Flash]? or later innovators [Double D and Steinski]?. Recognizing the power inherent in Burroughs' cut-up technique and its presence in Hip Hop music, Moore and Black have relentlessly pushed the D.I.Y.? ethic and an understanding of play as a means of fostering greater interaction with and understanding of the world around you. The similarities between this ethos and that of Hacking need hardly be stated. Their label, Ninja Tune, uses a corporate facade to communicate via the marketplace itself, an idea first implimented by [Throbbing Gristle]? via their own [Industrial Records]? imprint. One of the key aspects of the Ninja Tune ethos, Stealth?, implies that their following of DJs and listeners are "agents" in a Burroughsian sense, propigating the D.I.Y.? ethic of play as an essentially subversive act by replaying and manipulating media under the radar of mainstream culture.