Sega, (name formed from their original name, SErvice GAmes), is one of the best known and loved video game brands in the world, they are big in both arcades? and the home console market.
The company is actually made up of various research and development teams, originally named /AM1?, /AM2? etc. they now have more memorable monikers.
There is a healthy sense of competition between the various teams which has resulted in some of the most remarkable and innovative gaming events.
Unfortunately Sega has fallen on hard times recently and is moving out of hardware manufacturing, at least in the home, the arcade /Naomi? units are still being produced. Fortunately the company has knowledge acquired over several decades and hundreds of talented developers to realise its video gaming dreams.