I find the style of this article a bit jarring. It is written in the imperative, and in a rather conversational and enthusiastic tone. Maybe I'm just a dull person, but I find that kind of writing a pain to read. Also, article says "in Germany, Hawaii, Australia, England, or Japan" -- this sounds rather somewhere-centric (probably continental U.S.) -- if you live in one of those places, the statement just doesn't have the same effect. -- SJK