Effective reasoning in argument writing/Talk

The following looks to me like it's "original research," i.e., someone's idiosyncratic and hitherto unpublished opinion--in particular, someone's opinion of what "effective reasoning" means in the context of written argumentation. It's very likely an attempt to state some basic principles taught e.g. in Aristotle's Rhetoric or by Cicero; in that case, they should be (1) stated correctly and checked for correctness as an interpretation of classic texts, and (2) located on some appropriately-named page. Not being a rhetorician, I'm not sure what the right name would be. --LMS

An argument of good quality relies on 3 type of appeals to reason: the logical, the emotional, and the ethical.

1. logical appeal - This is the most widel used form of reasoning. The ancient Greeks called it 'logos.' It is important in all types and forms of thinking and writing. It calls for the use of evidence and the correct analyzation of cause and effect. It uses inductive as well as deductive reasoning. It clearly distinguishes between fact and opinion and avoids locial fallacies.

2. emotional appeal - The Greeks called this 'pathos.' It can be used with logical appeal; it is used to arrouse the reader's sense of sympathy or instill a since of pride (nationalism, religious beliefs, etc.). Effective emotional appeals use vivid description adn examples to stir emotion.

3. ethical appeal - The Greeks called this 'ethos.' This means to establish the ethics and credibility of the writer. You can use correct facts, undistorted of unslanted evidence, as well as accurate interpretations of events. Reader's don't trust writers who state an opinion as a fact of make a claim that cannot possible be supported; ethical appeal relies on logic.