Victoria Bitter

The most popular beer sold in Australia, both on-tap and packaged. Despite its name, it is technically a fairly standard commercial lager, with perhaps slightly more bitterness than many.

It was introduced in the mid 1960s with an innovative television advertising campaign featuring an orchestral score, images of working-class Australians at work and play, and a voice-over by notable Australian actor [John Mellion]?. The campaign is still used to this day.

see also bitter beer