Secondary conversion, in the
sociology of religion, refers to conversion due to a religion not due to any inherent attractiveness of the religion, but rather due to a pre-existing relationship with another convert to the religion. For example, someone might join a religious group primarily because their partner is doing so; such a person would be a secondary converts. Secondary converts are people who join a religion but, were it not for the other convert with whom they had the relationship, would never have done so.