Rolling Stone magazine

A music and music industry magazine started in San Francisco in 1967 by journalist and editor [Jann Wenner]? Rolling Stone magazine embraced the hippie/free love/drug counterculture? during the early 1960s an 1970s and was pivotal in the rise to fame of such bands as [The Grateful Dead]?.

By the 1980s, despite still nominally employing such people as [Hunter S Thompson]?, Rolling Stone had become institutionalized and adopted ideas (e.g., employment drug testing) shunned by the early Rolling Stone magazine.