=-Cl (short for CH2=CH-Cl)
after polymerization, it develops into:
R-CHCl - CHCl - R
(R standing for more CHCl's)
Sorry for the bad ASCII "drawings". I'll try and improve that in a while ;)
Uses are for gramophone records (hence called vinyl records) and, in its soft form, for clothing?, upholstery? (car seats), etc.
Should mention phthalates controversy.